Key questions to help us create your brand book, describing your brand voice, target customers, positioning, messaging, etc.:
- Who's your target customer, and what problem are they trying to solve?
- What are they doing today instead, and why isn't it working?
- What outcome or transformation does your product help them achieve?
- What makes your product different or better—and why should people believe it?
- If your product had a personality, how would it talk? What would it never say?
- After 30 days, what do you hope people say about your product?
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